00848nam a2200205Ia 4500 CTU_186083 210402s9999 xx 000 0 und d 658.83 M146 McGown, K. L. Marketing research : Text and cases K. L. McGown Cambridge, Mass. Winthrop Publishers 1979 The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases offer engaging real-world problems that test the student’s research and analysis skills. Marketing research,Nghiên cứu tiếp thị Hải Trung tâm Học liệu Trường Đại học Cần Thơ