Boyd, H. W. (1958). Cases in marketing strategy. Homewood, Ill: R.D. Irwin.
Chicago Style CitationBoyd, Harper W. Cases in Marketing Strategy. Homewood, Ill: R.D. Irwin, 1958.
MLA CitationBoyd, Harper W. Cases in Marketing Strategy. Homewood, Ill: R.D. Irwin, 1958.
Warning: These citations may not always be 100% accurate.