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  <controlfield tag="001">CTU_186363</controlfield>
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   <subfield code="a">Nelson, Roy Paul</subfield>
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  <datafield tag="245" ind1=" " ind2="4">
   <subfield code="a">The design of advertising</subfield>
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   <subfield code="c">Roy Paul Nelson</subfield>
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   <subfield code="a">Madison, Wis.</subfield>
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   <subfield code="b">Brown &amp; Benchmark</subfield>
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  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="c">1994</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
   <subfield code="a">The book is devoted to the design aspect of Advertsing. A very informative book, which contains sections on layout, art, production, broadcast advertising, et cetera.</subfield>
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   <subfield code="a">Advertising layout and typography,Bố trí quảng cáo và kiểu chữ</subfield>
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   <subfield code="i">Trúc</subfield>
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   <subfield code="a">Trung tâm Học liệu Trường Đại học Cần Thơ</subfield>
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