01173nam a2200205Ia 4500 CTU_186368 210402s9999 xx 000 0 und d 153.17 658.83 D579 Dillon, William R. Marketing research in a marketing environment William R. Dillion, Thomas J. Madden, Neil H. Firtle Burr Ridge, Ill. Irwin 1994 This version of "Marketing Research in a Marketing Environment" teaches students what market research is all about both in theory and in practice, with all of the real challenges, tools and solutions. In this book, the practical uses of marketing research are stressed over heavy statistical analysis. This approach reveals how marketing research is really done and how it fits into a product's life cycle. The third edition weaves marketing research into the product management function to help students better understand why research is conducted in the first place. Marketing research,Nghiên cứu thị trường Trúc Trung tâm Học liệu Trường Đại học Cần Thơ