rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing research in a marketing environment
  title info: title
  name:
    name part: Dillon, William R.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Burr Ridge, Ill
    publisher: Irwin
    date issued: 1994
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: This version of "Marketing Research in a Marketing Environment" teaches students what market research is all about both in theory and in practice, with all of the real challenges, tools and solutions. In this book, the practical uses of marketing research are stressed over heavy statistical analysis. This approach reveals how marketing research is really done and how it fits into a product's life cycle. The third edition weaves marketing research into the product management function to help students better understand why research is conducted in the first place.
  note: William R. Dillion, Thomas J. Madden, Neil H. Firtle
  subject:
    topic: Marketing research,Nghiên cứu thị trường
  classification: 658.83
  classification: D579
  record info:
    record creation date: 210402
    record identifier: CTU_186368