00823nam a2200193Ia 4500 CTU_186377 210402s9999 xx 000 0 und d 658.8 N632 Nickels, William G. Marketing principles William G. Nickels Englewood Cliffs, N.J. Prentice-Hall 1982 This book is well written and provides real world examples for every concept mentioned, which helps me understand everything a little better. Very up to date (as with most management books) and thorough, which helps me since I'm taking my marketing course online and I don't have a teacher face-to-face I can talk to. Marketing,Tiếp thị Qhieu Trung tâm Học liệu Trường Đại học Cần Thơ