00825nam a2200217Ia 4500 CTU_186402 210402s9999 xx 000 0 und d 658.8 L431 Lazer, William Marketing management : Foundations and practices William Lazer, James D. Culley Boston Houghton Mifflin Co 1983 This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management. Marketing,Tiếp thị Management,Quản lý Qhieu Trung tâm Học liệu Trường Đại học Cần Thơ