01510nam a2200205Ia 4500 CTU_186672 210402s9999 xx 000 0 und d 153.3 O.35 Ogle, Richard Smart world : Breakthrough creativity and the new science of ideas Richard Ogle Boston, Mass. Harvard Business School Press 2007 Since ancient times, people have believed that breakthrough ideas come from the brains of geniuses with awesome rational powers. In recent years, however, the paradigm has begun to shift toward the notion that the source of creativity lies "out there," in the network of connections between people and ideas. In this provocative book, Richard Ogle crystallizes the nature of this shift, and boldly outlines "a new science of ideas." The key resides in what he calls "idea-spaces," a set of nodes in a network of people (and their ideas) that cohere and take on a distinctive set of characteristics leading to the generation of breakthrough ideas. These spaces are governed by nine laws - illuminated in individual chapters with fascinating stories of dramatic breakthroughs in science, business, and art. "Smart World" will change forever the way we think about creativity and innovation. Creative thinking,Creative ability,Tư duy sáng tạo,Khả năng sáng tạo Trúc Trung tâm Học liệu Trường Đại học Cần Thơ