01393nam a2200205Ia 4500 CTU_186879 210402s9999 xx 000 0 und d 302.23 B225 Baran, Stanley J. Introduction to Mass communication : Media literacy and culture Stanley J. Baran New York McGraw-Hill 2009 While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach. The updated sixth edition features updated industry statistics, discussion of the affects of recent events on media and media audiences, and coverage of current issues in the media industries. Mass media,Mass media and culture,Media literacy,Phương tiện truyền thông đại chúng,Phương tiện truyền thông đại chúng và văn hóa,Kiến thức truyền thông Trúc Trung tâm Học liệu Trường Đại học Cần Thơ