00957nam a2200205Ia 4500 CTU_186883 210402s9999 xx 000 0 und d 9.75 302.2 M478 McCroskey, James C. An introduction to rhetorical communication James C. McCroskey Boston Allyn and Bacon 1997 This seventh edition offers a true integration of rhetorical theory and social science approaches to public communication. Key Topics: This highly successful introduction to the field guides readers through message planning and presentation in an easy step-by-step process. All in all, this book provides readers with a solid grounding in the rhetorical tradition and the basis for developing effective messages. Oral communication,Giao tiếp Trúc Trung tâm Học liệu Trường Đại học Cần Thơ