http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
introduction to rhetorical communication
This seventh edition offers a true integration of rhetorical theory and social science approaches to public communication. Key Topics: This highly successful introduction to the field guides readers through message planning and presentation in an easy step-by-step process. All in all, this book provides readers with a solid grounding in the rhetorical tradition and the basis for developing effective messages.