01024nam a2200205Ia 4500 CTU_186915 210402s9999 xx 000 0 und d 658.4 J62 Joachimsthaler, Erich Hidden in plain sight : How to find and execute your company's next big growth strategy Erich Joachimsthaler Boston, Mass. Harvard Business School Press 2007 Introduces innovation and growth model that shows you how to become an unbiased observer of people's consumption and usage behaviors. This book helps companies generate organic growth through products, services, solutions, and experiences that enhance peoples' lives. It also offers you an approach to executing your company's growth strategy. Consumers' preferences,New products,Sở thích của người tiêu dùng,Sản phẩm mới Trúc Trung tâm Học liệu Trường Đại học Cần Thơ