01203nam a2200229Ia 4500 CTU_186964 210402s9999 xx 000 0 und d 1360000 332.10688 E59 Ennew, Christine Financial services marketing : An international guide to principles and practices Christine Ennew and Nigel Waite New York Routledge 2013 This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. Financial services industry,Kinh doanh dịch vụ tài chính Marketing,Tiếp thị Hải Trung tâm Học liệu Trường Đại học Cần Thơ