01189nam a2200205Ia 4500 CTU_186967 210402s9999 xx 000 0 und d 1512000 658.8 O.58 Onyiriuba, Leo Drives and tasks in bank marketing Leo Onyiriuba Lagos (Nigeria) NFS Bureau Limited 2013 This implies that bank marketing transcends the picture of it portrayed by those bankers. Unfortunately, while the erroneous views persist, there are skills gaps in customer service and managing banking relationships. The irony of this situation is that marketing provides structure for, and nourishes, these important functions. In fact, customer service and relationship management are the major building blocks of bank marketing. In writing this book, the author demonstrate the practical issues, lessons, and solutions with which bankers and customers must contend, with suggestions on how to meet their mutual expectations and needs. Bank marketing,Tiếp thị ngân hàng Hải Trung tâm Học liệu Trường Đại học Cần Thơ