Learning aid for use with Essentials of marketing : A marketing strategy planning approach

Marketing's role in the global economy--Marketing's role within the firm or nonprofit organization.

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Bibliographic Details
Main Author: Perreault, William D.
Format: Book
Language:Undetermined
Published: Boston, Mass. McGraw-Hill 2008
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ