APA Citation

Kerin, R. A. (2011). Marketing. Boston: McGraw-Hill/Irwin.

Chicago Style Citation

Kerin, Roger A. Marketing. Boston: McGraw-Hill/Irwin, 2011.

MLA Citation

Kerin, Roger A. Marketing. Boston: McGraw-Hill/Irwin, 2011.

Warning: These citations may not always be 100% accurate.