00846nam a2200193Ia 4500 CTU_187255 210402s9999 xx 000 0 und d 658.8 K39 Kerin, Roger A. Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius Boston McGraw-Hill/Irwin 2011 Continues a tradition of leading the market with content presented in a conversational student-oriented style. This text is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing,Tiếp thị Giang Trung tâm Học liệu Trường Đại học Cần Thơ