00695nam a2200217Ia 4500 CTU_187290 210402s9999 xx 000 0 und d 14.48 658.8 K39/3e Kerin, Roger A. Marketing : The core Roger A. Kerin, Steven William Hartley, William Rudelius Boston McGraw-Hill Irwin 2009 Creating customer relationships and value through marketing and developing successful marketing and organizational strategies. Marketing,Tiếp thị Trúc Trung tâm Học liệu Trường Đại học Cần Thơ