01237nam a2200205Ia 4500 CTU_187299 210402s9999 xx 000 0 und d 658.8 J23 Jaffe, Joseph Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership Joseph Jaffe Hoboken, N.J. John Wiley & Sons 2007 With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives. Business communication,Quan hệ khách hàng,Giao tiếp trong kinh doanh,Customer relations Qhieu Trung tâm Học liệu Trường Đại học Cần Thơ