00861nam a2200217Ia 4500 CTU_187873 210402s9999 xx 000 0 und d 1806000 658.56 B168 Baker, Michael John Product strategy and management Michael Baker and Susan Hart New York FT Prentice Hall 2007 This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses. Quản lý sản phẩm,Product management,New products Management Thoại Linh - Bé Thảo,Hải Trung tâm Học liệu Trường Đại học Cần Thơ