01151nam a2200229Ia 4500 CTU_188742 210402s9999 xx 000 0 und d 1649000 332.10688 E33 Ehrlich, Evelyn The financial services marketing handbook : Tactics and techniques that produce results Evelyn Ehrlich and Duke Fanelli Hoboken, N.J. Bloomberg Press 2012 In the Second Edition of Financial Risk Management + Website, market risk expert Steve Allen offers an insider's view of this discipline and covers the strategies, principles, and measurement techniques necessary to manage and measure financial risk. Fully revised to reflect today's dynamic environment and the lessons to be learned from the 2008 global financial crisis, this reliable resource provides a comprehensive overview of the entire field of risk management. Financial planners,Kế hoạch tài chính Marketing,Tiếp thị Hải Trung tâm Học liệu Trường Đại học Cần Thơ