Best, R. J. (1997). Market-based management: Strategies for growing customer value and probability. London: Prentice-Hall International.
Chicago ZitierstilBest, Roger J. Market-based Management: Strategies for Growing Customer Value and Probability. London: Prentice-Hall International, 1997.
MLA ZitierstilBest, Roger J. Market-based Management: Strategies for Growing Customer Value and Probability. London: Prentice-Hall International, 1997.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.