Best, R. J. (1997). Market-based management: Strategies for growing customer value and probability. London: Prentice-Hall International.
Chicago Stili AlıntıBest, Roger J. Market-based Management: Strategies for Growing Customer Value and Probability. London: Prentice-Hall International, 1997.
MLA AlıntıBest, Roger J. Market-based Management: Strategies for Growing Customer Value and Probability. London: Prentice-Hall International, 1997.
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