Citação norma APA

Best, R. J. (1997). Market-based management: Strategies for growing customer value and probability. London: Prentice-Hall International.

Citação norma Chicago

Best, Roger J. Market-based Management: Strategies for Growing Customer Value and Probability. London: Prentice-Hall International, 1997.

Citação norma MLA

Best, Roger J. Market-based Management: Strategies for Growing Customer Value and Probability. London: Prentice-Hall International, 1997.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.