Cita APA

Best, R. J. (1997). Market-based management: Strategies for growing customer value and probability. London: Prentice-Hall International.

Chicago Style Citation

Best, Roger J. Market-based Management: Strategies for Growing Customer Value and Probability. London: Prentice-Hall International, 1997.

Cita MLA

Best, Roger J. Market-based Management: Strategies for Growing Customer Value and Probability. London: Prentice-Hall International, 1997.