01054nam a2200229Ia 4500 CTU_18940 210402s9999 xx 000 0 und d 3.99 658.82 B561 Best, Roger J Market-based management Strategies for growing customer value and probability Roger J Best London Prentice-Hall International c1997 A central theme of this book is a discernible relationship between market orientation, customer satisfaction, and probability. This book is built around a commiment to a market orientation and the market management practices needed to create a superior value for customers and profitable growth for a business. A common thrust throughout this book is the goal of building market-based strategies that positively impact customer value and probability Marketing Management Minh, H.Mai Trung tâm Học liệu Trường Đại học Cần Thơ