APA Citation

Walker, O. (2010). Marketing strategy: A decision-focused approach. New York: McGraw-Hill Education.

Chicago Style Citation

Walker, Orville. Marketing Strategy: A Decision-focused Approach. New York: McGraw-Hill Education, 2010.

MLA Citation

Walker, Orville. Marketing Strategy: A Decision-focused Approach. New York: McGraw-Hill Education, 2010.

Warning: These citations may not always be 100% accurate.