01309nam a2200217Ia 4500 CTU_190114 210402s9999 xx 000 0 und d 658.8 W183 Walker, Orville Marketing strategy : A decision-focused approach Orville Walker, John Mullins New York McGraw-Hill Education 2010 Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. Marketing,Tiếp thị Management,Quản lý Qhieu Trung tâm Học liệu Trường Đại học Cần Thơ