rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing management
  title info:
    sub title: Analysis, planning, implementation and control
  title info: title
  name:
    name part: Kotler, Philip
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Upper Saddle River, NJ
    publisher: Prentice-Hall
    date issued: 1997
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: The book is organized into five parts. Part I develops the societal, managerial, and strategic underpinnings of marketing theory and practice. Part II presents concepts and tools for analyzing any market and marketing environment to discern opportunities. Part IIIexamines issues in designing marketing strategies for companies in different market positions, global positions, and stages in the product life cycle. Part IV deals with tactical marketing and how companies should handle each element of the marketing mix - products, price, place, and promotion. Finally, Part V examines the administrative side of marketing - how firms organize, evaluate, and control marketing activities
  note: Philip Kotler
  subject:
    topic: Managerial economics,Marketing
  classification: 658.8
  classification: K87
  record info:
    record creation date: 210402
    record identifier: CTU_19322