01170nam a2200217Ia 4500 CTU_196165 210402s9999 xx 000 0 und d 4781000 658.054678 L372 Laudon, Kenneth C. E-commerce : business, technology, society Kenneth C. Laudon, Carol Guercio Traver Harlow, England Pearson 2014 This market-leading text for E-commerce emphasizes the three major driving forces behind E-commerce, technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field. This edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and Insight on cases are new or updated. Electronic commerce,Thương mại điện tử Bằng Trung tâm Học liệu Trường Đại học Cần Thơ