01366nam a2200229Ia 4500 CTU_196167 210402s9999 xx 000 0 und d 2251000 025.284 K36 Kennedy, Marie R. Marketing your library's electronic resources : a how-to-do-it manual Marie R. Kennedy & Cheryl LaGuardia Chicago, IL Neal-Schuman, an imprint of the American Library Association 2013 It's often difficult to juggle promoting a library's electronic resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding Thư viện,Libraries Bộ sưu tập đặc biệt,Nguồn thông tin điện tử,Special collections,Electronic information resources Bằng Trung tâm Học liệu Trường Đại học Cần Thơ