01129nam a2200229Ia 4500 CTU_197034 210402s9999 xx 000 0 und d 527000 658.872 Z36 Zarrella, Dan The science of marketing : when to tweet, what to post, how to blog, and other proven strategies Dan Zarrella Hoboken, New Jersey John Wiley & Sons, Inc. 2013 Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results Internet marketing,Tiếp thị internet Social aspects,Khía cạnh xã hội Bằng Trung tâm Học liệu Trường Đại học Cần Thơ