01060nam a2200217Ia 4500 CTU_197065 210402s9999 xx 000 0 und d 506000 658.872 S425 Scott, David Meerman The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott Hoboken, New Jersey John Wiley & Sons, Inc., 2013 The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. Internet marketing,Public relations,Tiếp thị internet Vu, Bằng Trung tâm Học liệu Trường Đại học Cần Thơ