01279nam a2200229Ia 4500 CTU_197076 210402s9999 xx 000 0 und d 1266000 658.564 K65 Klimchuk, Marianne Rosner Packaging design : successful product branding from concept to shelf Marianne Rosner Klimchuk and Sandra A. Krasovec Hoboken, New Jersey Wiley 2012 Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products Packaging,Bao bì Design,Thiết kế Lộc, Bằng Trung tâm Học liệu Trường Đại học Cần Thơ