01098nam a2200217Ia 4500 CTU_197138 210402s9999 xx 000 0 und d 738000 658.45 E65 Erwin, Kim Communicating the new : Methods to shape and accelerate innovation Kim Erwin Hoboken New Jersey wiley 2014 Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA - Volatility, Uncertainty, Complexity and Ambiguity - we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes. Business communication,Communication in management,Quản lý truyền thông Hải Trung tâm Học liệu Trường Đại học Cần Thơ