rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Social media for social good
  title info:
    sub title: a how-to guide for nonprofits
  title info: title
  name:
    name part: Mansfield, Heather
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: New York
    publisher: McGraw-Hill
    date issued: 2012
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Web 3.0 is already here. Is your nonprofit ready? With this book it will be ... even if you're so behind that you're not sure what Web 3.0 means. As a nonprofit, you're most likely used to working at a disadvantage. Recent economic factors have required many organizations to slash budgets, implement staff cuts, and depend upon volunteers or already overworked nonprofit staff to manage their social media and mobile technology campaigns. Fortunately, the dedication of your staff and volunteers, when combined with the wisdom presented in this book, is all that your nonprofit needs to harness the power of social media. Give your team a wealth of Web wisdom to match its passion, and you'll quickly discover that the playing field suddenly seems a whole lot more even and that social media success lies literally at your fingertips. Enter Heather Mansfield. When it comes to nonprofit communications, she is the social media expert. Nonprofits and social media are her passions, and she loves to make them work together. That's why communications staff at organizations like the National Wildlife Federation, the National Peace Corps Association, Safe Kids, TechSoup.org, and Operation Homefront, to name a few, are among her devoted fans. What Mansfield has taught them, you'll learn in this book- from basic best practices to advanced strategies that are guaranteed to keep your supporters engaged and growing in numbers. Learn how to: Inspire fans, followers, and friends to transition from passive interest to active involvement in supporting your mission; Implement an integrated communications and fundraising strategy that maximizes the ROI of your nonprofit's website and blog, e-newsletter, social networking communities, video and digital photography libraries, and mobile technology campaigns; Understand and navigate legal and privacy issues; Use social media and mobile technology to nurture current donors- and build your list of new donors; and finally, track and report the effecti…
  note: Heather Mansfield
  subject:
    topic: Social marketing,Tiếp thị xã hội
  classification: 658.872
  classification: H441
  record info:
    record creation date: 210402
    record identifier: CTU_198058