01181nam a2200205Ia 4500 CTU_202006 210402s9999 xx 000 0 und d 112000 658.827 H561 Phạm, Thị Lan Hương Quản trị thương hiệu Phạm Thị Lan Hương (chủ biên), Lê Thế Giới, Lê Thị Minh Hằng Hà Nội Tài chính 2014 Giới thiệu tổng quan về thương hiệu, tài sản thương hiệu, tài sản thương hiệu định hướng khách hàng, cách thức xây dựng thương hiệu và quá trình quản trị thương hiệu chiến lược cũng như quá trình định vị, thiết kế, marketing, mở rộng, duy trì và phát triển tài sản thương hiệu Industrial management,Product management,Brand name products,Quản trị công nghiệp,Quản trị thương hiệu,Nhãn hiệu hàng hóa Nguyên Trung tâm Học liệu Trường Đại học Cần Thơ