01373nam a2200217Ia 4500 CTU_206928 210402s9999 xx 000 0 und d 5.79 338.76838 F529 Fischer, Bill Reinventing giants : How Chinese global competitor Haier has changed the way big companies transform Bill Fischer, Umberto Lago, and Fang Liu ; foreword by Zhang Rumin San Francisco Jossey-Bass 2013 This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the world's largest manufacturer of home appliances), and shares insights on how one organization has repeatedly reinvented its business model and corporate culture in an effort to sustain its success. Reinventing Giants provides an exclusive look within the Haier Corporation and shows how managerial accountability and responsibility have been repositioned at every level of the organization, with the core value of market-centricity, while aligning strategy on each level of management. It includes actual work reports that show this process in detail from the ground up. Haier (Corporation),Haier (Tập đoàn) Hải Trung tâm Học liệu Trường Đại học Cần Thơ