01417nam a2200229Ia 4500 CTU_206968 210402s9999 xx 000 0 und d 15.02 658.8 S387 Schultz, Mike Professional services marketing : How the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John Doerr, and Lee W. Frederiksen Hoboken, New Jersey John Wiley & Sons, Inc. 2013 Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. Service industries,Các ngành dịch vụ Marketing,Marketing Hải Trung tâm Học liệu Trường Đại học Cần Thơ