01122nam a2200229Ia 4500 CTU_206969 210402s9999 xx 000 0 und d 23.21 659.20285 M379 Martin, Amy Jo Renegades write the rules : How the Digital Royalty use social media to innovate Amy Jo Martin San Francisco, CA Jossey-Bass 2012 Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Humans connect with humans, not logos and creative taglines. Digital communications,Truyền thông kỹ thuật số,Digital Royalty (Firm),Digital Royalty (Công ty) Social aspects,Khía cạnh xã hội Hải Trung tâm Học liệu Trường Đại học Cần Thơ