rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Renegades write the rules
  title info:
    sub title: How the Digital Royalty use social media to innovate
  title info: title
  name:
    name part: Martin, Amy Jo
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: San Francisco, CA
    publisher: Jossey-Bass
    date issued: 2012
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Humans connect with humans, not logos and creative taglines.
  note: Amy Jo Martin
  subject:
    topic: Digital communications,Truyền thông kỹ thuật số,Digital Royalty (Firm),Digital Royalty (Công ty)
  subject:
    topic: Social aspects,Khía cạnh xã hội
  classification: 659.20285
  classification: M379
  record info:
    record creation date: 210402
    record identifier: CTU_206969