01090nam a2200217Ia 4500 CTU_207202 210402s9999 xx 000 0 und d 965000 658.872 D131 Dahl, Stephan Social media marketing : Theories & applications Stephan Dahl Thousand Oaks SAGE publications 2015 This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen and Amnesty International, and span campaigns run across different platforms in countries such as China, Canada, Sweden and Singapore Tiếp thị internet,Xã hội truyền thông,Social media.,Internet marketing Khía cạnh xã hội,Social aspects Trung tâm Học liệu Trường Đại học Cần Thơ