rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Social media marketing
  title info:
    sub title: Theories & applications
  title info: title
  name:
    name part: Dahl, Stephan
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Thousand Oaks
    publisher: SAGE publications
    date issued: 2015
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen and Amnesty International, and span campaigns run across different platforms in countries such as China, Canada, Sweden and Singapore
  note: Stephan Dahl
  subject:
    topic: Tiếp thị internet,Xã hội truyền thông,Social media.,Internet marketing
  subject:
    topic: Khía cạnh xã hội,Social aspects
  classification: 658.872
  classification: D131
  record info:
    record creation date: 210402
    record identifier: CTU_207202