01405nam a2200229Ia 4500 CTU_207618 210402s9999 xx 000 0 und d 1500000 658.872 L863 Looy, Amy Van Social media management : Technologies and Strategies for Creating Business Value Amy Van Looy London Springer 2016 This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. Truyền thông xã hội,Internet marketing,Social media,Tiếp thị Internet Tiếp thị,Marketing Tuyến Trung tâm Học liệu Trường Đại học Cần Thơ