01031nam a2200217Ia 4500 CTU_207760 210402s9999 xx 000 0 und d 724000 658.827 C387 Cehrs, Adele SPIKE your brand ROI : How to maximize reputation and get results Adele Cehrs ; foreword by Sam Horn Hoboken Jossey-Bass 2015 In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it’s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE – a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives. Branding (Marketing),Xây dựng thương hiệu (Tiếp thị) Hải Trung tâm Học liệu Trường Đại học Cần Thơ