rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: SPIKE your brand ROI
  title info:
    sub title: How to maximize reputation and get results
  title info: title
  name:
    name part: Cehrs, Adele
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Hoboken
    publisher: Jossey-Bass
    date issued: 2015
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it’s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE – a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives.
  note: Adele Cehrs ; foreword by Sam Horn
  subject:
    topic: Branding (Marketing),Xây dựng thương hiệu (Tiếp thị)
  classification: 658.827
  classification: C387
  record info:
    record creation date: 210402
    record identifier: CTU_207760