http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Tiếp thị mở đường tăng trưởng
8 con đường tăng trưởng thời khủng hoảng = Market your way to growth: 8 ways to win
Trình bày tám chiến lược tăng trưởng: xây dựng thị phần; phát triển khách hàng và các bên hữu quan gắn kết; kiến tạo một thương hiệu mạnh; sáng tạo các sản phẩm, dịch vụ và trải nghiệm mới mẻ; mở rộng ra quốc tế; thâu tóm, sáp nhập và liên minh
Philip Kotler, Milton Kotler ; Nguyễn Thị Kim Diệu dịch
Tiếp thị,Quan hệ khách hàng,Marketing,Customer relations