rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Tiếp thị mở đường tăng trưởng
  title info:
    sub title: 8 con đường tăng trưởng thời khủng hoảng = Market your way to growth: 8 ways to win
  title info: title
  name:
    name part: Kotler, Philip
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Thành phố Hồ Chí Minh
    publisher: Trẻ
    date issued: 2014
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Trình bày tám chiến lược tăng trưởng: xây dựng thị phần; phát triển khách hàng và các bên hữu quan gắn kết; kiến tạo một thương hiệu mạnh; sáng tạo các sản phẩm, dịch vụ và trải nghiệm mới mẻ; mở rộng ra quốc tế; thâu tóm, sáp nhập và liên minh
  note: Philip Kotler, Milton Kotler ; Nguyễn Thị Kim Diệu dịch
  subject:
    topic: Tiếp thị,Quan hệ khách hàng,Marketing,Customer relations
  subject:
    topic: Quản lý,Management
  classification: 658.812
  classification: K87
  record info:
    record creation date: 210402
    record identifier: CTU_207784