01459nam a2200229Ia 4500 CTU_207831 210402s9999 xx 000 0 und d 88000 658.83 A788 Arthur, Lisa Marketing theo dữ liệu lớn : Tương tác hiệu quả hơn với khách hàng và tạo giá trị = Big data marketing : engage your customers more effectively and drive value Lisa Arthur ; Đỗ Thị Diệu Ngọc dịch Thành phố Hồ Chí Minh Trẻ 2016 Cung cấp lộ trình chiến lược cho những nhà điều hành muốn xua tan sự hỗn loạn và bắt đầu tạo ra lợi thế cạnh tranh và mức tăng trưởng hàng đầu. Sử dụng các ví dụ thực tế, phi thuật ngữ, các nguồn tham khảo có thể tải về, và giọng văn khôi hài, Marketing theo dữ liệu lớn sẽ giúp bạn phát hiện các biện pháp giải quyết bằng marketing dựa theo dữ liệu với kế hoạch năm bước xử lý luận cứ dữ liệu lớn. Marketing,Tiếp thị Data processing,Xử lý dữ liệu Hải Trung tâm Học liệu Trường Đại học Cần Thơ