Belch, G. E. (. E. (2004). Advertising and promotion: An integrated marketing communications perspective. Boston, MA: McGraw-Hill / Irwin.
Trích dẫn kiểu ChicagoBelch, George E. (George Eugene). Advertising and Promotion: An Integrated Marketing Communications Perspective. Boston, MA: McGraw-Hill / Irwin, 2004.
ציטוט MLABelch, George E. (George Eugene). Advertising and Promotion: An Integrated Marketing Communications Perspective. Boston, MA: McGraw-Hill / Irwin, 2004.
אזהרה: ציטוטים אלה לעיתים לא מדויקים ב 100%.