Belch, G. E. (. E. (2004). Advertising and promotion: An integrated marketing communications perspective. Boston, MA: McGraw-Hill / Irwin.
Style de citation ChicagoBelch, George E. (George Eugene). Advertising and Promotion: An Integrated Marketing Communications Perspective. Boston, MA: McGraw-Hill / Irwin, 2004.
Style de citation MLABelch, George E. (George Eugene). Advertising and Promotion: An Integrated Marketing Communications Perspective. Boston, MA: McGraw-Hill / Irwin, 2004.
Attention : ces citations peuvent ne pas être correctes à 100%.