Belch, G. E. (. E. (2004). Advertising and promotion: An integrated marketing communications perspective. Boston, MA: McGraw-Hill / Irwin.
Trích dẫn kiểu ChicagoBelch, George E. (George Eugene). Advertising and Promotion: An Integrated Marketing Communications Perspective. Boston, MA: McGraw-Hill / Irwin, 2004.
Deismireacht MLABelch, George E. (George Eugene). Advertising and Promotion: An Integrated Marketing Communications Perspective. Boston, MA: McGraw-Hill / Irwin, 2004.
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