APA Citation

Belch, G. E. (. E. (2004). Advertising and promotion: An integrated marketing communications perspective. Boston, MA: McGraw-Hill / Irwin.

Chicago Style Citation

Belch, George E. (George Eugene). Advertising and Promotion: An Integrated Marketing Communications Perspective. Boston, MA: McGraw-Hill / Irwin, 2004.

MLA Citation

Belch, George E. (George Eugene). Advertising and Promotion: An Integrated Marketing Communications Perspective. Boston, MA: McGraw-Hill / Irwin, 2004.

Warning: These citations may not always be 100% accurate.