00999nam a2200181Ia 4500 CTU_213264 210402s9999 xx 000 0 und d 658.8 M345 Marketing Roger A. Kerin ... [et al.] New York McGraw-Hill/Irwin 2006 Marketing, 8th edition by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing,Tiếp thị Trọng Hiếu Trung tâm Học liệu Trường Đại học Cần Thơ