01034nam a2200217Ia 4500 CTU_21358 210402s9999 xx 000 0 und d 658.81 M113 McCarthy, E Jerome Basic marketing : A managerial approach E. Jerome McCarthy Illinois Richard D. Irwin 1960 Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. Managerial economics,Marketing Management Qhieu Trung tâm Học liệu Trường Đại học Cần Thơ