rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Basic marketing
  title info:
    sub title: A managerial approach
  title info: title
  name:
    name part: McCarthy, E Jerome
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Illinois
    publisher: Richard D. Irwin
    date issued: 1960
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
  note: E. Jerome McCarthy
  subject:
    topic: Managerial economics,Marketing
  subject:
    topic: Management
  classification: 658.81
  classification: M113
  record info:
    record creation date: 210402
    record identifier: CTU_21358