01291nam a2200229Ia 4500 CTU_213912 210402s9999 xx 000 0 und d 658.0072 C776 Cooper, Donald R. Business research methods Donald R. Cooper, Pamela S. Schindler Boston, MA. McGraw-Hill/Irvin 2006 Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester. Phương pháp nghiên cứu khoa học trong tài chính – ngân hàng KT639 Industrial management Research Minh Trung tâm Học liệu Trường Đại học Cần Thơ